Pamela Gockley

Pamela Gockley

Friday, 22 September 2017 18:08

Step away from the 3 inch screen

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Stop Hiding Behind Your 3inch Screen Status Quo to Innovation Most people have heard or read they need to build relationships to succeed. Usually, this information is presented without the action steps you need to follow to accomplish this as a goal. Unfortunately, many fall short, simply for lack of direction or a specific plan to implement. As the business…
Wednesday, 30 November 2016 01:38

Finding Your Target Market

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Many organizations struggle with identifying their target markets. Many times, they have an honorable cause, which is affecting them personally, without really asking “who” it is for. They are unlikely to identify a target market and ask, “Who else will this benefit?” "While it is relatively straightforward to develop general advertising for the masses, devoting time and resources to identify…
Combating Spam Email in 2016The Whack-A-Mole and Jenga Strategy Spam email continues to be a growing problem in business. It is expensive and time-consuming. There are a few solutions to spam, but the increasing amount of spam is compounding the problem. The question is not if a spam attack will occur, but when, and how well the target of the…
Thursday, 28 July 2016 20:16

Ego Shots: Triggers for Growth

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As consultants to business, we set internal personal benchmarks and goals for our clients. Most of these are not shared with the owner or manager at the outset. We share this information after the clients reach the benchmarks and goals. As we observe and gather in-depth research on how the business operates, we look for areas of the firm where…
The last two decades have seen a lot of change in how business operates and how consumers buy products and services.In terms of marketing, the do-it-yourself trend to developing websites is troublesome. Each platform has its differences, so search thoroughly before you choose to use these types of website platform tools.Essentially, though, if it sounds too good to be true,…
Wednesday, 15 June 2016 17:36

Design is Design is Design

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Design is Design is DesignCan creatives run a business? Creative minds design everything from art, literature to cars. It is hard to image the world without creative artistic people and their leading edge innovations. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they…
Thursday, 28 April 2016 17:21

Finding Your Target Market

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Finding Your Target MarketFour Steps to Implement a Reputation Strategy Definition: Target market - A specific group of consumers at which a company aims its products and services. Entrepreneur.com StaffMany business owners and entrepreneurs/inventors struggle with identifying their target market. Many times, an entrepreneur develops a solution to a problem that is affecting them personally, without really asking “who” it…
Or, are you wasting time, money, and damaging your Reputation? With over twenty years of experience in Internet marketing and development, we prefer to have a common sense discussion with potential clients about realistic results from using the Internet to market their business, with using websites and social media. But some business owners mistakenly believe it is the Internet is…
Friday, 12 February 2016 21:36

The Customer is Always Right, Until They Are Not

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When customers are not the right fit… Building a solid Business Reputation includes focusing on creating satisfied customers. The ultimate goal is for customers to become an advocate, proponent, supporter and cheerleader for the business. Helping customers become an advocate or voice to others is a critical part of reputation building. Many “buy” decisions are made based on online product…
Friday, 29 January 2016 20:19

Are You Too Nice To Be In Business?

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Build the business and increase customers with a solid referral system.Or are you just using and promoting your friend’s products and services? A professional network of referral businesses consists of service providers that are proven experts with a leading reputation in their fields. Likewise, our customers are busy, and we need to make it easy for them to recommend our…
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