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Stop Hiding Behind Your 3inch Screen Status Quo to Innovation Most people have heard or read they need to build relationships to succeed. Usually, this information is presented without the action steps you need to follow to accomplish this as a goal. Unfortunately, many fall short, simply for lack of direction or a specific plan to implement. As the business…
I just want to scream!!!! It is so unbelievably agitating when you think that you have everything figured out and then it happens. Something tries to bring you down. In my case, it is usually my oldest son. He is always getting himself into these situations with people that he always knows are only out for themselves; no matter how…
Many organizations struggle with identifying their target markets. Many times, they have an honorable cause, which is affecting them personally, without really asking “who” it is for. They are unlikely to identify a target market and ask, “Who else will this benefit?” "While it is relatively straightforward to develop general advertising for the masses, devoting time and resources to identify…
There has been much concern in the past few days about the direction of immigration and the effect of a change of administration may have on the US Immigration laws. The best course of action is to wait and see what happens. Everyone needs to remember that nothing is going to change, if anything does, for several months. The Constitution…
Life throws you curve balls. I got a huge one thrown at me on May 11th, 2015. I suffered a stroke. That’s right at the tender age of 40; I was having a stroke. What was going to happen to my kids? Would I be ok? Why did this happen to me? What did I do? How could I be…
Mom is such a special title; it means so many different things to everybody. To me, it means that I was chosen by a higher power to take care of the gifts that God has given me, to protect them, nurture them, and help them grow to be responsible young adults. Now to be perfectly honest it is the hardest…
Friday, 12 August 2016 12:51
Combating Spam: The Whack-A-Mole and Jenga Strategy
Written by Pamela Gockley
Combating Spam Email in 2016The Whack-A-Mole and Jenga Strategy Spam email continues to be a growing problem in business. It is expensive and time-consuming. There are a few solutions to spam, but the increasing amount of spam is compounding the problem. The question is not if a spam attack will occur, but when, and how well the target of the…
Inspiration can come from anyone and at anytime in your life. I have had the pleasure of working with an amazing woman for almost three years now. Watching her take on one thing after another, being a sounding board for ideas and seeing the creativity that pours from her when she gets on a role has really opened my eyes…
As consultants to business, we set internal personal benchmarks and goals for our clients. Most of these are not shared with the owner or manager at the outset. We share this information after the clients reach the benchmarks and goals. As we observe and gather in-depth research on how the business operates, we look for areas of the firm where…
Monday, 18 July 2016 10:26
The Top 10 Dirty Little Secrets About Website Development
Written by Pamela Gockley
The last two decades have seen a lot of change in how business operates and how consumers buy products and services.In terms of marketing, the do-it-yourself trend to developing websites is troublesome. Each platform has its differences, so search thoroughly before you choose to use these types of website platform tools.Essentially, though, if it sounds too good to be true,…
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Marathon’s largest category of business activity is SELLER representation with a smaller part of our activity involving BUYER representation. We contract with either the seller or the buyer, but never both, on a specific transaction. On behalf of our sell side clients, we spend a great deal of time with buyers. Hence, we understand buyer thought and behavior processes that…
Design is Design is DesignCan creatives run a business? Creative minds design everything from art, literature to cars. It is hard to image the world without creative artistic people and their leading edge innovations. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they…
United States Supreme Court Makes It Easier For The Government To Deport Immigrants Who Committed Crimes Under State Law In a 5-3 decision by the United States Supreme Court, Justice Elena Kagan made clear that immigrants can qualify for removal from the United States, even if the state laws they violated lack an element in corresponding federal laws that trigger…
Finding Your Target MarketFour Steps to Implement a Reputation Strategy Definition: Target market - A specific group of consumers at which a company aims its products and services. Entrepreneur.com StaffMany business owners and entrepreneurs/inventors struggle with identifying their target market. Many times, an entrepreneur develops a solution to a problem that is affecting them personally, without really asking “who” it…
